Nestled in the artistic heart of Hackney Wick, a vibrant neighbourhood known for its urban creativity and industrial charm, a new yoga studio is about to take shape. The task? To create a unique brand identity that reflects the peaceful yet dynamic energy of yoga while paying homage to the eclectic, artistic vibe of Hackney Wick.

For this drawing project, the goal was to capture the essence of mindfulness, strength, and flexibility through a series of hand-drawn illustrations. The concept blends fluid, organic shapes with modern design elements inspired by the surrounding street art and industrial textures. Think flowing lines that evoke calm and movement, coupled with geometric patterns that hint at the raw, creative edge of the area.

Each design element, from the logo to the studio's promotional material, integrates natural imagery like plants and water, mixed with the urban landscape’s concrete and metal textures. The color palette is soothing yet bold—earthy greens and pinks paired with muted greys to create a sense of balance between nature and the urban environment.

Through these drawings, the yoga studio will stand as a true reflection of both the community and the calming, transformative practice it promotes. This branding project is more than just an aesthetic venture; it's about creating a space where Hackney Wick residents can come together, embrace their strength and find their balance.