Westminster City Council’s regeneration of the Ebury Bridge Estate, located just south of London Victoria, is set to transform the area into a vibrant, modern neighborhood. This exciting project will see the renewal of existing housing blocks and the creation of approximately 750 new homes on Ebury Bridge Road. Nestled between the historic Chelsea Barracks to the west, the train lines to the east, and the River Thames to the south, the development aims to rejuvenate this central London location.

To bring this new vision to life, Studio ND has partnered with Meanwhile Space to craft a bold and engaging brand that reflects the community-focused spirit of the development. The result is Ebury Edge—a dynamic identity that incorporates vibrant colours and strong, geometric shapes, reflecting the energy and diversity of the neighborhood. This modern, eye-catching branding will be integrated throughout the development, offering a fresh and cohesive visual identity that fosters connection and pride among residents.

The Ebury Edge branding is not just about design; it’s about creating a sense of belonging, bringing the community together in a shared space that is both exciting and welcoming. Stay tuned for more as the Ebury Bridge Estate regeneration takes shape!